With the growing amount of technologies, Burlington needed a way to concisely show the breadth and depth of product offering. The solution was a category system using icons and color to visually identify the different types of technologies within Burlington Labs.

Sales support materials were created, arming the sales team with branded sales sheets, powerpoint presentations, and infographics for the more complex technologies.

​​​The rebrand was a key part in positioning Burlington as more than just a textile company, but a performance solutions provider.